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January 2010
Real InvestCommercial Real Estate 2.0

Real Invest Journal
in this issue:

1 Educational Video Series: Hacking Commercial Real Estate - 6 Part Series
1 Is the Recession Really Over? What Lies Ahead in 2010  by Jim Young
2 VIDEOCAST: I’m Not Sick, But I’m Not Well
3 The Greenest City? by Troy Hicks
4 Social Media and Your Business by Troy Hicks
5 From 0 to 60 Property Management  by Linda Day Harrison

Educational Video Series: Hacking Commercial Real Estate - 6 Part Series

This is a six part Educational Video Series, featuring Gunnar Branson, Principal of Branson Powers, Inc. Gunnar is a true believer in innovation and knows that's the key to getting better business results. He explains how to turn the idea of innovation into something that's real, makes money, and actually 'plugs into' real life situations.

[Watch Now]


Is the Recession Really Over? What Lies Ahead in 2010
by Jim Young

‘Can a bubble that took 15 years to create really right itself in just 24 months—especially when considering the shadow inventories in both the residential and commercial real estate markets?’ Ask the ‘recession question’ of 10 people and you’ll get 10 very different answers. While there’s no doubt that the Internet, 24 hour-a-day news services, text messaging and social networking have all contributed to the deluge of information available to us, the fact that your neighbor has begun blogging and is now an ‘expert’ on the topic de jour, requires some intense ‘sifting’ of information. A strong argument could be made that there is too much information and an incredible amount of noise that actually slows down our ability to forecast and make appropriate decisions.

[Read More]


VIDEOCAST: I'm Not Sick But I'm Not Well

Sick? Well? On the road to recovery? The diagnosis is still out on the state of today’s commercial real estate market, according to “I’m Not Sick, But I’m Not Well,” the latest in a series of timely, informative podcasts.

[Watch Now]

The Greenest City?
by Troy Hicks

A few interesting press releases have come across my desk recently, but one that keeps coming back to the top of the pile is about a community just twenty-two miles from the White House in St. Charles, Maryland. This planned community already encompasses thirteen-thousand housing units, five-million square feet of commercial space, and nine schools within approximately nine thousand acres. Future plans include the development of an additional four-thousand acres of residential and commercial space. So what makes this development so special? A community-wide focus on renewable resources, water conservation, and technological advances hopes to bring St. Charles to the forefront of green living.

[Read More]

Social Media and Your Business
by Troy Hicks

We've all seen them:
"Funding for Multi-Family Properties, Call Now!"
"Commercial and Residential Short Sales in Florida - Get 'em done!!!!"
"4 Star Hotel Riviera Maya, call Chris"
With blanket advertising like this, is it any wonder why people have a hard time figuring out just what to do with social media and real estate? The posts above are like sticking a classified ad smack dab in the middle of the local news section of the paper, yet they show up again and again, resulting in little (if any) business generation.

[Read More]

From 0 to 60 Property Management
by Linda Day Harrison


There may be some that wield high tech tools of sorts, but overall the property/facility management and commercial real estate industry is lacking the technology that would unleash power into its systems and processes. Because we are so busy making our clients money, counting light bulbs and managing labor to the tiniest penny, we typically fall short of optimizing our workflow. In my 25 years of experience, I have realized that the pathway for our industry to dig itself out of this low profit margin hole is by embracing the tools that exist today. It has always been my personal mission or desire to demonstrate that a property manager can go from 0 to 60 with the right tools and infrastructure at their fingertips, simultaneously providing clients and customers with a higher level of service.    

[Read More]




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From the Editor:

Hello again and welcome to 2010! I sincerely hope that you and yours had a great holiday and a wonderful New Year.

This is going to be a year of change, a year to find new ways to do things. While there are many forces at work that we cannot change, we just need to work within the "new" normal for the next few quarters until demand returns to commercial real estate.

Now is a good time to learn, change things, and make a difference in your community. So here is what I am asking my readers to think about over the next year: how can I make a difference? Can I show someone a new technology? Could I teach a class? Are there classes I can take to learn from others? How can I make my building just a little greener? And what can I do to make our industry better? While we all sometimes think about these things, I am going to work hard at making Real Invest 2.0 a platform that you can use to achieve them in 2010.

Please enjoy the articles in this edition of the Real Invest Journal. If you would like to be a part of the next journal by submitting an article, please contact me. Here's to a happy and prosperous 2010 for all!

Thanks,
Troy Hicks
Editor-in-Chief
Real Invest 2.0



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